Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Change in consumer behaviour towards US-American products due to political developments in a target group comparison (status 04/2026)
The survey compares how behaviour toward US products diverges across total population, sports fans and soccer fans — from active avoidance to no change.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/10/2026 - 03/11/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,676 total population surveyed, with n=1,162 people interested in sports (top 2 on 4-point scale), n=972 people interested in soccer (top 2 on 4-point scale)
Question
Question
Have you changed your consumer behaviour towards US-American products due to the current political developments in the USA?