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Change in consumer behaviour towards US-American products due to political developments in a target group comparison (status 04/2026)
Source
Source
ONE8Y
Survey period
Survey period
03/10/2026 - 03/11/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,676 total population surveyed, with n=1,162 people interested in sports (top 2 on 4-point scale), n=972 people interested in soccer (top 2 on 4-point scale)
Question
Question
Have you changed your consumer behaviour towards US-American products due to the current political developments in the USA?