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Current ownership and purchase intent of selected smartphone/ cell phone brands over time
The survey tracks how smartphone ownership and purchase intent have shifted between June 2023 and May 2024 — Samsung, Apple, Xiaomi and Google Pixel.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/16/2023 - 05/08/2024
Survey country
Survey country
Germany
Sample
Sample
n=3,217 interested in sports (top 2 on 4-point scale), on 06/16/2023 (n=2,396) and on 05/08/2024 (n=821)
Question
Question
What company is your current cell phone/smartphone from? Imagine you were buying a new cell phone/smartphone. Which companies would you consider? (aided answers)