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Purchase intention of selected smartphone/cellphone brands of GenZ
The survey contrasts smartphone purchase intent across Gen Z and soccer-interested Gen Z — Apple, Samsung and Google Pixel as key brand anchors.
The survey contrasts smartphone purchase intent across Gen Z and soccer-interested Gen Z — Apple, Samsung and Google Pixel as key brand anchors.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/15/2023 - 06/16/2023
Survey country
Survey country
Germany
Sample
Sample
n=3,166 total population surveyed compared with n=368 GenZ (under 25) and n=212 GenZ with soccer interest (top 2 on 4-point scale)
Question
Question
Imagine you were buying a new cell phone/smartphone. Which companies would you consider? (Multiple answers possible; aided responses)