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Effects of a 10% increase in the club membership fee on member satisfaction and retention
The survey quantifies how club members respond to a 10% membership fee increase — from unconditional retention to cancellation intent.
The survey quantifies how club members respond to a 10% membership fee increase — from unconditional retention to cancellation intent.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
08/19/2023
Survey country
Survey country
Germany
Sample
Sample
n=464 members of a sports club
Question
Question
Which of the following statements best describes your reaction to a 10% increase in the membership fee?