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Influence of the membership fee on the decision to join or renew membership of a sports club
The survey quantifies how strongly membership fee levels drive join and renewal decisions — from very strong to negligible influence.
The survey quantifies how strongly membership fee levels drive join and renewal decisions — from very strong to negligible influence.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
08/19/2023
Survey country
Survey country
Germany
Sample
Sample
n=1,019 total population surveyed
Question
Question
How much does the price of a club membership fee influence your decision to join or renew your membership?