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Influence of offers (e.g. club vouchers) as a factor for membership extension or renewal in clubs
The survey quantifies how strongly club vouchers and discount offers influence membership renewal decisions — from "would wait for offers" to fully indifferent members.
The survey quantifies how strongly club vouchers and discount offers influence membership renewal decisions — from "would wait for offers" to fully indifferent members.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
08/19/2023
Survey country
Survey country
Germany
Sample
Sample
n=464 members of a sports club
Question
Question
How would offers (e.g. club vouchers) influence your decision to extend or renew your club membership?