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Consequences of the new Bundesliga broadcasting rights for the 2025/26 - 2028/29 seasons on Sky and DAZN subscriptions
The survey compares subscriber retention intent for Sky and DAZN among German fans following the 2025/26–2028/29 Bundesliga rights redistribution.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/03/2024 - 12/04/2024
Survey country
Survey country
Germany
Sample
Sample
n=555 people interested in soccer (top 2 on 4-point scale) of which n=319 who have a Sky/WOW subscription and n=236 who have a DAZN subscription
Question
Question
Do you intend to keep your Sky/Wow TV subscription or your DAZN Subscription due to the new distribution of Bundesliga rights?