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Intentions to switch platforms among Sky and DAZN subscribers in case of potential changes in Bundesliga broadcasting rights
The survey compares switching intentions between Sky and DAZN subscribers if Bundesliga Saturday evening and Sunday rights were redistributed.
The survey compares switching intentions between Sky and DAZN subscribers if Bundesliga Saturday evening and Sunday rights were redistributed.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
09/06/2024
Survey country
Survey country
Germany
Sample
Sample
n=231 people interested in soccer (top 2 on 4-point scale) who have a Sky subscription, compared to n=56 people interested in soccer (top 2 on 4-point scale) who have a DAZN subscription
Question
Question
In the current season, DAZN is broadcasting the Friday and all Sunday Bundesliga matches. Sky broadcasts the Saturday matches at 3:30 pm and 6:30 pm. Would you switch from Sky to DAZN in the coming season if DAZN continues to broadcast the Friday match and the Saturday matches at 3:30 pm, but in return the Saturday evening and Sunday matches are shown on Sky/ Would you switch from DAZN to Sky in the coming season if DAZN continues to broadcast the Friday match and the Saturday matches at 3:30 pm, but in return the Saturday evening and Sunday matches are shown on Sky.