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Expected sponsorship activities of a food retailer in cycling, in a country comparison


The survey compares what cycling fans in the USA and Germany expect from food retailer sponsorships — from team support to cycling infrastructure.
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Source

Source


Quelle:

Survey period

Survey period


05/30/2025 - 06/15/2025

Survey country

Survey country


Germany, USA

Sample

Sample


n=1,420 interested in cycling (top 2 on 4-point scale), n=758 from Germany and n=662 from the US

Question

Question


What kind of sponsorship activities would you expect from a food retailer in cycling? (Multiple answers possible; aided responses)

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