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FC Bayern fans vs. people interested in the Icon League: awareness of selected sponsorship formats
The survey compares how sponsorship formats register differently among FC Bayern fans vs. Icon League audiences — from jersey deals to creator partnerships.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/25/2026 - 02/26/2026
Survey country
Survey country
Germany
Sample
Sample
n=304 FC Bayern Munich fans, compared with n=254 people interested in the Icon League (top 2 on 4-point scale)
Question
Question
In which formats do you notice sponsorship most? (multiple answers possible; aided answers)