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FC Bayern fans vs. people interested in the Icon League: sponsorship awareness at soccer events
Source
Source
ONE8Y
Survey period
Survey period
02/25/2026 - 02/26/2026
Survey country
Survey country
Germany
Sample
Sample
n=304 FC Bayern Munich fans, compared with n=254 people interested in the Icon League (top 2 on 4-point scale)
Question
Question
How attentively do you notice sponsors and brands at soccer events?