Frequency of emotionally impactful brand communication across target groups

Source

ONE8Y

Survey period

11/10/2025 - 11/11/2025

Survey country

Germany

Sample

n=1,515 total population surveyed, including n=1,116 people interested in sport (top 2 on 4-point scale), n=930 people interested in soccer (top 2 on 4-point scale), and n=245 people interested in golf (top 2 on 4-point scale)

Question

How often do you experience advertising or brand communication that appeals to you emotionally (e.g. inspires, moves, touches)?

More Statistics

Areas in which advertising is perceived as especially emotional view
Assessment of the credibilty of sports-related brand communication view
Impact of the sports context on brand likability view
Level of additional willingness to pay when a brand creates emotional appeal view
Effect of emotional brand communication on acceptable price increases view

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Frequency of emotionally impactful brand communication across target groups

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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