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Frequency of sports content use in a target group comparison
The survey compares sports content consumption frequency across fan groups — soccer, handball, basketball and cycling audiences side by side.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/02/2026 - 02/03/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,894 people interested in sports, with n=1,506 people interested in soccer (top 2 on 4-point scale), n=926 people interested in handball (top 2 on 4-point scale), n=938 people interested in basketball (top 2 on 4-point scale) and n=714 people interested in cycling (top 2 on 4-point scale)
Question
Question
How often do you consume sports content (live broadcasts, highlights, news)?