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Weekly duration of sports content consumption in a target group comparison
The survey compares weekly sports content consumption across fan groups — soccer, handball, basketball and cycling audiences side by side.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/02/2026 - 02/03/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,894 people interested in sports (top 2 on 4-point scale), with n=1,506 people interested in soccer (top 2 on 4-point scale), n=926 people interested in handball (top 2 on 4-point scale), n=938 people interested in basketball (top 2 on 4-point scale) and n=714 people interested in cycling (top 2 on 4-point scale)
Question
Question
How much time do you spend on average per week consuming sports content (TV/streaming, social media, newsletters, newspapers, magazines, radio, etc.)?