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General acceptance of sponsoring partnerships in handball
Source
Source
ONE8Y
Survey period
Survey period
02/22/2023 - 02/24/2023
Survey country
Survey country
Germany
Sample
Sample
n=2,116 interested in handball (top 2 on 4-point scale), compared to n=800 handball fans (top 1 on 4-point scale)
Question
Question
Companies and brands advertise in handball. In return, these companies and brands support clubs/associations with financial resources, contributions in kind and/or services. A term that is often used for this form of partnership is "sponsorship". What is your acceptance in general to these partnerships in handball? (aided answers)