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General acceptance of sponsoring partnerships in handball
The survey compares how handball sponsorship acceptance differs between general handball interest groups and dedicated handball fans.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
02/22/2023 - 02/24/2023
Survey country
Survey country
Germany
Sample
Sample
n=2,116 interested in handball (top 2 on 4-point scale), compared to n=800 handball fans (top 1 on 4-point scale)
Question
Question
Companies and brands advertise in handball. In return, these companies and brands support clubs/associations with financial resources, contributions in kind and/or services. A term that is often used for this form of partnership is "sponsorship". What is your acceptance in general to these partnerships in handball? (aided answers)