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General acceptance of sponsorship partnerships in sports over time
Source
Source
ONE8Y
Survey period
Survey period
04/29/2022 - 10/08/2025
Survey country
Survey country
Germany
Sample
Sample
Total of n=3,062 people interested in sport (top 2 on 4-point scale), on 04/29/2022 (n=979), 04/01/2023 (n=1,007), and 10/08/2025 (n=1,076)
Question
Question
Companies and brands advertise in sports. In return, these companies and brands support clubs/ associations with financial resources, material and/or services. A term often used for this form of partnership is "sponsoring".What is your acceptance in general of these partnerships in sports? ( aided answers)