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Impact of favorite club pet food sponsorship on brand interest among pet owners
Source
Source
ONE8Y
Survey period
Survey period
05/11/2026 - 05/12/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,894 people interested in sports (top 2 on 4-point scale), with n=1,665 people interested in soccer and n=1,475 fans of soccer clubs (1st/2nd/3rd division); pet owners only
Question
Question
If your favorite club had a pet food brand as its main sponsor, would that motivate you to try the brand?