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Importance of sustainability in the selection of products and services in a country comparison
The survey contrasts sustainability priorities in product and service choices between German and US consumers — from "very important" to "unimportant".
The survey contrasts sustainability priorities in product and service choices between German and US consumers — from "very important" to "unimportant".
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/30/2025 - 06/15/2025
Survey country
Survey country
Germany, USA
Sample
Sample
Total n=5,110 surveyed total population (top 2 on 4-point scale), n=2,600 from Germany and n=2,510 from the US
Question
Question
How important is sustainability to you when choosing products and services?