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Importance of the traceability of donations in a generational comparison
The survey contrasts how donation transparency priorities diverge across generations — from Gen Z to Baby Boomers.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
02/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=683 people interested in donating (top 2 on 4-point scale) who have donated money to a charitable organization in the last 3 years, of which n=131 Gen Z, n=232 Gen X, n=213 Gen Y and n=107 Baby Boomer
Question
Question
How important is the traceability/transparency of your donations for you?