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Important requirements for UEFA Champions League media coverage in a target group comparison
The survey contrasts what drives Champions League media demand across general fans, BILD users and active Paramount+ subscribers.
The survey contrasts what drives Champions League media demand across general fans, BILD users and active Paramount+ subscribers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/30/2026 - 07/01/2026
Survey country
Survey country
Germany
Sample
Sample
n=932 people interested in the UEFA Champions League (top 2 on 4-point scale), of which n=278 BILD Users as a Source of Champions League Information, n=182 active Paramount+ users
Question
Question
What is particularly important to you in media coverage around the UEFA Champions League? (multiple answers possible; aided answers)