Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Increase in willingness to buy a brand and its products when sponsoring the favorite club by age and gender
The survey quantifies how sponsor-driven purchase intent diverges across gender and age — from young fans aged 16–24 to Best Agers 50+.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
05/02/2022 - 05/04/2022
Survey country
Survey country
Germany
Sample
Sample
n=887 interested in sports, compared to n=458 male, n=428 female, n=93 Young (16-24 years), n=313 best ager (50+ years)
Question
Question
Does the willingness to buy a brands products increase if your club is sponsored by this brand? (aided answers)