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Increase in willingness to buy a brand and its products when sponsoring the favorite club by age and gender



Source

Source


ONE8Y

Survey period

Survey period


05/02/2022 - 05/04/2022

Survey country

Survey country


Germany

Sample

Sample


n=887 interested in sports, compared to n=458 male, n=428 female, n=93 Young (16-24 years), n=313 best ager (50+ years)

Question

Question


Does the willingness to buy a brands products increase if your club is sponsored by this brand? (aided answers)

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