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Increase in willingness to buy a brand and its products when sponsoring the favorite club among people interested in selected sports
The survey quantifies how sponsor-driven purchase intent differs across fan segments — from general sports interest to soccer, handball, tennis and eSports.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
05/02/2022 - 05/04/2022
Survey country
Survey country
Germany
Sample
Sample
n=887 interested in sports (top 2 on 4-point scale), compared to n=778 interested in soccer, n=532 interested in handball, n=521 interested in tennis, n=393 interested in eSports (top 2 on 4-point scale)
Question
Question
Does the willingness to buy a brands products increase if your club is sponsored by this brand? (aided answers)