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Increase in willingness to buy a brand and its products when sponsoring the favorite club among people interested in selected sports



Source

Source


ONE8Y

Survey period

Survey period


05/02/2022 - 05/04/2022

Survey country

Survey country


Germany

Sample

Sample


n=887 interested in sports (top 2 on 4-point scale), compared to n=778 interested in soccer, n=532 interested in handball, n=521 interested in tennis, n=393 interested in eSports (top 2 on 4-point scale)

Question

Question


Does the willingness to buy a brands products increase if your club is sponsored by this brand? (aided answers)

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