Influence of a long-term sponsorship partnership between a company and its favorite club on brand trust

ONE8Y

04/15/2025 - 04/16/2025

Germany

n=1,062 interested in football (top 2 on 4-point scale), including 846 fans of a Bundesliga club (top 1 on 4-point scale)

How does a long-term sponsorship of a brand with your favorite club affect your trust in that brand?