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Influence of a long-term sponsorship partnership between a company and its favorite club on brand trust
The survey quantifies how long-term sponsorship commitment shapes brand trust — comparing soccer-interested respondents against Bundesliga club fans.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
04/15/2025 - 04/16/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,062 interested in football (top 2 on 4-point scale), including 846 fans of a Bundesliga club (top 1 on 4-point scale)
Question
Question
How does a long-term sponsorship of a brand with your favorite club affect your trust in that brand?