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Perceived fit of Evonik's sponsorship of Borussia Dortmund along the soccer fan funnel
The survey breaks down how perceived sponsorship fit for Evonik with Borussia Dortmund shifts from general sports fans to BVB fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/23/2026 - 06/24/2026
Survey country
Survey country
Germany
Sample
Sample
n=764 people interested in sports (top 2 on 4-point scale) who are aware of Evonik, of which n=694 people interested in soccer (top 2 on 4-point scale), n=666 people interested in the Bundesliga (top 2 on 4-point scale) and n=146 Borussia Dortmund fans
Question
Question
Evonik is a sponsor of Borussia Dortmund. How well do they fit together in your view?