Influence of ad-supported subscriptions on cancellation intentions

Source

ONE8Y

Survey period

09/23/2025 - 09/24/2025

Survey country

Germany

Sample

n=454 people interested in sport (top 2 on 4-point scale) who want to cancel their streaming subscription in the next 12 months, of which n=158 Gen Z and n=70 Best Ager 55+

Question

Would you keep your subscription if it was cheaper but contained advertising (generic advertising)?

More Statistics

Use of sports streaming services in the past three months (by age)view
Viewing behavior for highlight and final broadcasts of the Champions League in a target group comparison view
Preferences for pricing models of the streaming platform Dyn view
Attractiveness of different live formats in a target comparison view
Type of following of sports offerings in a target group comparison (TV, streaming, live, social media)view

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Influence of ad-supported subscriptions on cancellation intentions

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

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