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Influence of Josera's sponsorship of the 2024 European Handball Championship on consumer preferences
The survey measures how Josera's sponsorship of the 2024 European Handball Championship converted fan exposure into pet food purchase decisions.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
01/30/2024
Survey country
Survey country
Germany
Sample
Sample
n=112 people interestes in handball (top 2 on 4-point scale) who bought pet food from Josera and who noticed Josera as a sponsor of the European Handball Championship 2024
Question
Question
Has Josera's sponsorship/advertising of the 2024 European Handball Championship prompted you to purchase Josera pet food for your pet?