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Influence of sponsorship of the favorite club on interest in DIY products
The survey quantifies how Bundesliga club sponsorship shapes DIY product interest — from highly engaged fans to those without a favorite team.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
07/22/2025 - 07/24/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,592 people interested in soccer (top 2 on 4-point scale)
Question
Question
How interested are you in a DIY product that is recommended or presented by your favorite club/Bundesliga team?