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Interest in spirit products recommended by favorite sports teams
The survey contrasts spirit brand receptiveness among general soccer fans versus VfL Wolfsburg supporters — from gin and whiskey to vodka.
The survey contrasts spirit brand receptiveness among general soccer fans versus VfL Wolfsburg supporters — from gin and whiskey to vodka.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,156 people interested in soccer (top 2 on a 4-point scale) compared with n=38 VfL Wolfsburg fans
Question
Question
And how interested are you in a spirit product (e.g., gin, whiskey, vodka) that is recommended or presented by your favorite club/favorite Bundesliga team?