Relevance of brand awareness and taste when purchasing spirits in a target group comparison

Source

ONE8Y

Survey period

06/25/2025 - 06/26/2025

Survey country

Germany

Sample

n=842 total population surveyed and interested in spirits with n=716 people interested in sports (top 2 on a 4-point scale), n=620 people interested in soccer (top 2 on a 4-point scale), and n=22 VfL Wolfsburg fans

Question

How important is it for you to already know the taste or type of a spirit?

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Relevance of brand awareness and taste when purchasing spirits in a target group comparison

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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