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Influence of sports sponsorship on brand perception in selected target groups
Source
Source
ONE8Y
Survey period
Survey period
02/17/2026 - 02/18/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,590 total population surveyed, of which n=398 are interested in soccer (top 2 on 4-point scale) decision-makers, n=238 interested in darts (top 2 on 4-point scale) decision-makers, n=252 interested in handball (top 2 on 4-point scale) decision-makers, n=142 interested in snooker (top 2 on 4-point scale) decision-makers and n=528 decision-makers (all) purchasing machinery & vehicles
Question
Question
How much do you agree with the following statements? “Sponsorship in sports increases my awareness of a brand.”