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Influence of the UEFA EURO 2024 sponsorship on the purchase decision of Wiesenhof and Hellmann's products
The survey measures how UEFA EURO 2024 sponsorship translated into purchase decisions for Wiesenhof and Hellmann's vs. comparable brands.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=325 people interested in soccer (top 2 on 4-point scale), including n=202 respondents who perceived Wiesenhof and n=123 respondents who perceived Hellmann's as a partner of UEFA EURO 2024
Question
Question
You have indicated that you were aware of Wiesenhof/ Hellmann's as a sponsor/partner of the UEFA EURO 2024. Did you decide to buy Wiesenhof/ Hellmann's products instead of another comparable brand because of the sponsoring?