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Influence of the UEFA EURO 2024 sponsorship on the purchase decision of Wiesenhof and Hellmann's products
Source
Source
ONE8Y
Survey date
Survey date
07/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=325 people interested in soccer (top 2 on 4-point scale), including n=202 respondents who perceived Wiesenhof and n=123 respondents who perceived Hellmann's as a partner of UEFA EURO 2024
Question
Question
You have indicated that you were aware of Wiesenhof/ Hellmann's as a sponsor/partner of the UEFA EURO 2024. Did you decide to buy Wiesenhof/ Hellmann's products instead of another comparable brand because of the sponsoring?