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Purchase preference for products from UEFA EURO 2024 partners over other manufacturers in selected generations
The survey contrasts purchase preference for UEFA EURO 2024 partner products across generations — with Gen Z markedly more sponsor-loyal than Best Agers 55+.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
06/12/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,018 people interested in soccer (top 2 on 4-point scale), compared with n=92 Gen Z and n=381 Best Ager 55+
Question
Question
When you think about the products of the UEFA Euro 2024 sponsors/partners: How likely is it that you would prefer these products over products from other manufacturers when purchasing (at the same price and performance)?