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Interest in real-time data when watching a sporting event live or on TV
The survey breaks down how real-time data appeal during live or TV sport viewing diverges between Gen Z and Best Agers (50+).
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
08/05/2022
Survey country
Survey country
Germany
Sample
Sample
n=968 interested in sports, compared to n=98 young (16-24 years), n=338 best ager (50+ years)
Question
Question
How interesting do you personally find real-time data (throwing speeds, sprint speeds, positions of athletes, etc.) when you are watching a sporting event live or on TV? (aided answers)