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Leading brands for fitness wearables
The survey ranks fitness wearable brands by perceived leadership across generations — Apple, Fitbit, Samsung and Garmin differ sharply between Gen Z and Gen X.
The survey ranks fitness wearable brands by perceived leadership across generations — Apple, Fitbit, Samsung and Garmin differ sharply between Gen Z and Gen X.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
11/12/2023
Survey country
Survey country
Germany
Sample
Sample
n=1,122 Users of wearables in generational comparison with (n=232) Gen Z, (n=468) Gen Y and (n=324) Gen X
Question
Question
Which of the following brands do you consider to be the leader in fitness wearables? (Multiple answers possible; aided answers)