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Main reasons for using apps during outdoor activities in the DACH region
The survey breaks down how outdoor app usage differs across Germany, Austria and Switzerland — from route recording to heart rate tracking.
The survey breaks down how outdoor app usage differs across Germany, Austria and Switzerland — from route recording to heart rate tracking.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/05/2022 - 09/07/2022
Survey country
Survey country
Germany, Austria, Switzerland
Sample
Sample
Total n=971 interested in sports (top 2 on 4-point scale) using apps for outdoor activities from Germany (n=482), Austria (n=249), Switzerland (n=240)
Question
Question
For what purposes do you usually use these apps during your outdoor activities? (Multiple answers possible; aided answers)