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Number of retailer and brand apps installed on the smartphone in a target group comparison
The survey compares retailer and brand app density across five target groups — total population, sports-interested, Young, Best Ager and Brand loyalists.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/08/2026 - 09/10/2026
Survey country
Survey country
Germany
Sample
Sample
n=2,559 total population surveyed, with n=1,949 people interested in sports (top 2 on 4-point scale), including n=234 Young (up to 25 yrs.), n=432 Best Ager (55+ yrs.) and n=255 brand loyalists
Question
Question
How many retailer or brand apps do you currently have installed on your smartphone?