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Required brand familiarity for installing a brand app in a target group comparison
The survey compares brand familiarity thresholds for app installs across Young users, Best Agers, sports fans and brand loyalists.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/08/2026 - 09/10/2026
Survey country
Survey country
Germany
Sample
Sample
n=2,559 total population surveyed, with n=1,949 people interested in sports (top 2 on 4-point scale), of which n=234 Young (up to 25 yrs.), n=432 Best Ager (55+ yrs.) and n=255 brand loyalists
Question
Question
How well do you need to know a brand before you install its app?