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Optimal price range for buying a soccer jersey (status: Sep/2022)
The survey quantifies where soccer jersey pricing crosses consumer thresholds — from quality doubt below €20 to firm rejection above €80.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/12/2022 - 09/14/2022
Survey country
Survey country
Germany
Sample
Sample
n=1,818 soccer fans (top 1 on 4-point scale)
Question
Question
At what price would you consider the jersey to be cheap, i.e. a good deal?; At what price would the jersey be too cheap for you to doubt the quality and not buy it?; At what price would you consider the jersey to be expensive, but would still buy it?; At what price would the jersey be too expensive for you, so you would definitely not buy it?; (aided answers)