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Perceived brand attributes through MMA sponsorship in a target group comparison
The survey compares how MMA sponsorship shapes brand perception across two target groups — MMA-familiar audiences vs. Oktagon MMA followers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/08/2026 - 09/09/2026
Survey country
Survey country
Germany
Sample
Sample
n=666 people familiar with MMA (sport), compared with n=345 people familiar with Oktagon MMA (organisation)
Question
Question
Imagine a well-known brand becomes a sponsor in MMA. How does this make the brand appear to you?