Perception and awareness of the current German Armed Forces campaign “Join the Team” for the 2025 UEFA Women's European Championship

Source

ONE8Y

Survey period

07/14/2025 - 07/15/2025

Survey country

Germany

Sample

n=2,352 people interested in sports (top 2 on 4-point scale), of whom n=1,026 notice Bundeswehr advertising

Question

Have you seen any Bundeswehr advertising in recent weeks (e.g., posters, online ads)? Are you familiar with the current campaign, which uses terms such as team spirit, diversity, and security to attract women?

More Statistics

Evaluation and response to the German Armed Forces campaign among soccer fans view
Attitudes toward employment with the German Armed Forces among selected target groups view
Opinion on selected statements about the German Armed Forces view
Impression of the German Armed Forces among people interested in soccer view
Image rating of the German Armed Forces based on school grades from the perspective of soccer fans view

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Perception and awareness of the current German Armed Forces campaign “Join the Team” for the 2025 UEFA Women's European Championship

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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