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Perception and awareness of the current German Armed Forces campaign “Join the Team” for the 2025 UEFA Women's European Championship
The survey measures how far the Bundeswehr "Join the Team" campaign for UEFA Women's Euro 2025 penetrated — across ad perception and aided awareness.
The survey measures how far the Bundeswehr "Join the Team" campaign for UEFA Women's Euro 2025 penetrated — across ad perception and aided awareness.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/14/2025 - 07/15/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,352 people interested in sports (top 2 on 4-point scale), of whom n=1,026 notice Bundeswehr advertising
Question
Question
Have you seen any Bundeswehr advertising in recent weeks (e.g., posters, online ads)? Are you familiar with the current campaign, which uses terms such as team spirit, diversity, and security to attract women?