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Attitudes toward employment with the German Armed Forces among selected target groups
The survey compares employer attitudes toward the German Armed Forces between the total population and football-interested respondents.
The survey compares employer attitudes toward the German Armed Forces between the total population and football-interested respondents.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/14/2025 - 07/15/2025
Survey country
Survey country
Germany
Sample
Sample
n=3,040 total population surveyed, including n=2,352 people interested in soccer (top 2 on 4-point scale)
Question
Question
In recent weeks, the German Armed Forces has been advertising itself as an employer in various media, including posters and online ads. The ads emphasize aspects such as equal opportunities, team spirit, job security, and career diversity. We are interested in your opinion of the German Armed Forces, this communication, and whether you could imagine working there, either in a military or civilian capacity.