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Evaluation and response to the German Armed Forces campaign among soccer fans



Source

Source


ONE8Y

Survey period

Survey period


07/14/2025 - 07/15/2025

Survey country

Survey country


Germany

Sample

Sample


n=2,352 people interested in soccer (top 2 on 4-point scale)

Question

Question


What do you think of the following statement from the German Armed Forces campaign? “Just like in soccer, diversity makes us stronger—and the better we are as a team, the better our defense.” Do you feel personally addressed by this type of communication?

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