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Evaluation and response to the German Armed Forces campaign among soccer fans
The survey assesses how soccer fans evaluate the German Armed Forces teamwork message — split by overall appeal and personal resonance.
The survey assesses how soccer fans evaluate the German Armed Forces teamwork message — split by overall appeal and personal resonance.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/14/2025 - 07/15/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,352 people interested in soccer (top 2 on 4-point scale)
Question
Question
What do you think of the following statement from the German Armed Forces campaign? “Just like in soccer, diversity makes us stronger—and the better we are as a team, the better our defense.” Do you feel personally addressed by this type of communication?