Perception of selected companies in the machinery trade and construction machinery industry as sponsors in sports among selected target groups

ONE8Y

02/17/2026 - 02/18/2026

Germany

n=1,406 who are familiar with at least one of the brands/companies, of which n=386 are interested in soccer (top 2 on 4-point scale) decision-makers, n=232 interested in darts (top 2 on 4-point scale) decision-makers, n=242 interested in handball (top 2 on 4-point scale) decision-makers, n=142 interested in snooker (top 2 on 4-point scale) decision-makers and n=510 decision-makers (all) purchasing machinery & vehicles

Which of the following brands/companies that you are familiar with have you noticed as sponsors/partners in sports? (multiple answers possible; aided answers)