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Perception of selected companies in the machinery trade and construction machinery industry as sponsors in sports among selected target groups


The survey compares sponsor perception of Würth, STIHL, Liebherr and Hilti across soccer, darts, handball, snooker and machinery purchasers.
PREMIUM

Source

Source


ONE8Y

Survey period

Survey period


02/17/2026 - 02/18/2026

Survey country

Survey country


Germany

Sample

Sample


n=1,406 who are familiar with at least one of the brands/companies, of which n=386 are interested in soccer (top 2 on 4-point scale) decision-makers, n=232 interested in darts (top 2 on 4-point scale) decision-makers, n=242 interested in handball (top 2 on 4-point scale) decision-makers, n=142 interested in snooker (top 2 on 4-point scale) decision-makers and n=510 decision-makers (all) purchasing machinery & vehicles

Question

Question


Which of the following brands/companies that you are familiar with have you noticed as sponsors/partners in sports? (multiple answers possible; aided answers)

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