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Preferences regarding timing, format, and content of podcast advertising
The survey breaks down how podcast ad preferences split across timing, format, and content style — from classic commercials to host-read ads.
The survey breaks down how podcast ad preferences split across timing, format, and content style — from classic commercials to host-read ads.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/01/2025 - 12/02/2025
Survey country
Survey country
Germany
Sample
Sample
n=216 people interested in soccer (top 2 on 4-point scale) who use podcasts to stay informed about football
Question
Question
When do you find advertising in podcasts most appropriate? What type of podcast advertising do you generally prefer? What type of podcast advertising content appeals to you most? (multiple answers possible; aided answers)