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Preferred type of brand communication in soccer environments in a gender comparison
The survey contrasts preferred brand communication styles in soccer — humorous, authentic, and informative vs. lifestyle or trend-driven — across male and female fans.
The survey contrasts preferred brand communication styles in soccer — humorous, authentic, and informative vs. lifestyle or trend-driven — across male and female fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/01/2025 - 12/02/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,180 people interested in soccer (top 2 on 4-point scale), of which n=764 male and n=416 female
Question
Question
What type of brand advertising in the context of soccer generally appeals to you the most? (Multiple answers possible; aided answers)