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Preferred purchase of products from sponsors/partners over products from other manufacturers by income
The survey contrasts sponsor product preference between low earners (<3,000€) and top earners (>4,000€) — from strong preference to rejection.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
08/05/2022
Survey country
Survey country
Germany
Sample
Sample
n=399 low earner (<3,000€*), compared to n=220 top earner (>4,000€*) among n=865 interested in sports; *net household income
Question
Question
When thinking about products from sponsors/partners, how likely is it that you would prefer these products over products from other manufacturers when making a purchase (given the same price and performance)? (aided answers)