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Preferred purchase of products from golf sponsors/partners over products from other manufacturers by income
The survey contrasts how golf sponsor product preference shifts between low earners and top earners — from cautious lean to strong majority pull.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
08/03/2022
Survey country
Survey country
Germany
Sample
Sample
n=199 low earner (<3,000€*), compared to n=208 top earner (>4,000€*) among n=554 interested in golf (top 2 on 4-point scale); *net household income
Question
Question
When thinking about products from golf sponsors/partners, how likely is it that you would prefer these products over products from other manufacturers when making a purchase (given the same price and performance)? (aided answers)