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Preferred purchase of products from golf sponsors/partners over products from other manufacturers
The survey differentiates how golf sponsor purchase preference diverges sharply between 16–24-year-olds and Best Agers (50+).
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
08/03/2022
Survey country
Survey country
Germany
Sample
Sample
n=554 interested in golf (top 2 on 4-point scale), compared to n=79 young (16-24 years), n=167 best ager (50+ years)
Question
Question
When thinking about products from golf sponsors/partners, how likely is it that you would prefer these products over products from other manufacturers when making a purchase (given the same price and performance)? (aided answers)