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Preferred purchasing channels in a target group comparison
The survey compares preferred purchasing channels between the total population and sports-interested consumers — from online marketplaces to social media stores.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
Total n=2,530 total population surveyed, with n=1,918 people interested in sport (top 2 on 4-point scale)
Question
Question
When you buy products, which of the following channels do you use most frequently? (multiple answers possible; aided answers)