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Preferred sports products to encourage loyalty program enrollment
The survey ranks which sporting goods categories drive loyalty program enrollment — from running apparel and shoes to fitness tech and team sports equipment.
The survey ranks which sporting goods categories drive loyalty program enrollment — from running apparel and shoes to fitness tech and team sports equipment.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/20/2024 - 08/21/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,996 total population surveyed who participate in a customer loyalty program
Question
Question
Which types of sporting goods do you prefer most that you would join a loyalty program for? (multiple answers possible; aided answers)